12/6/2023 0 Comments Venture capitalism meaningWhile it would be easy to assume there is little room for improvement in the estimated $27.5 billion mattress market, many investors see much more opportunity for expanded offerings and complementary products. ![]() What used to be an industry that focused on mattress height or positioning has evolved into one where biometrics and data measurement dictate changes in mattress temperature and comfort. Companies like Eight Sleep, Purple, Leesa, Casper, and others are seeing big capital infusions to help people solve many of the common sleep problems, resulting in billion-dollar valuations. The last couple of years have brought with it massive amounts of capital into the sleep and recovery space. The continued development of the Apple Watch and recent announcements by Amazon represent just a portion of what we should expect from bigger names in the space.Įven with the innovations in wearable tech and the growth of personalized medicine, venture capitalists aren’t sleeping on the market opportunity in the recovery space, pun intended. Unsurprisingly, larger technology companies have also demonstrated an interest in this space. Multiple high-profile athletes joined that investment after perceiving the technology and business model to be compelling. Whoop, an activity, sleep, and wellness tracker, is another company in the wellness space that made headlines with its recent $100 million investment round. Research suggests that fewer than two in ten Americans are considered metabolically healthy and more than 80% of people who currently have prediabetes, don’t even know it. Still, data shows that this level of information is needed. Levels is a company that makes a ‘bio-wearable metabolic sensor’ that enables people to receive actionable data from how foods impact blood sugar levels.Ĭontinuous glucose monitors have long been a staple of metabolic measurement but access to the devices is met with regulatory restrictions. The recent investment of $12 million into Levels by venture capitalists is one example that demonstrates an anticipated tailwind of consumer interest in this area. Metabolic Health Trackers & Diagnostic WearablesĪlong the same lines of understanding how inputs like food impact each of us differently, investors have zoomed in on the area of metabolic health as a key area of growth in the wellness market. The hundreds of millions of dollars that have been invested in healthcare companies like these are pushing some to consider moving from the private markets into the public markets, where more capital is available to expand their reach. ![]() ![]() The traction and growth of venture-backed companies like Hims and Ro, the company behind the direct-to-consumer treatment pill company Roman, are early indicators of how people are turning to more digital experiences to receive personalized treatment options. Ultimately, creating a closed-loop of data can empower consumers to make smarter choices, faster. The holy grail of this personalized medicine market opportunity exists not just in how customized nutrition can drive better dietary outcomes, but also with how the foods we consume can promote more optimal physical activity or rest and recovery. Then, you are given the option of ordering personalized vitamins, supplements, and probiotics that are tailored to your goals or deficiencies and delivered to your doorstep.Įverlywell, another company in this space, just raised $175 million in venture funding to offer in-home testing for things like food sensitivity, allergies, and more recently, COVID-19. It’s been clear for a long time that every human being digests macronutrients and micronutrients differently.Ĭompanies like Persona and Viome use online assessments or samples to provide a comprehensive overview of your body’s nutritional or gut health. The idea of personalized nutrition isn’t new, it just hasn’t reached the scale and widespread adoption yet that many have predicted. Let’s dive deeper into each of these areas where innovations and investments are flourishing.
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